Advertising companies have a field day during the holiday season, but what happens after the Black Friday madness has cleared and everybody’s got a mound of gifts waiting for them under the tree?

         Well, these companies take a bit of a break to figure out how they’re going to push their products into the next year. This break causes a significant drop in revenue for ad-based websites such as Facebook and YouTube. Because of this, people who create content for these websites face financial hardship during the first quarter of the new year. In turn, these creators are forced to stop putting out music, art, and other various forms of entertainment for quite a while; it’s just not financially viable. The arts and entertainment are the backbone of any culture, so this 3-month drought discouraging creators from making content is a massive blow to the foundations of our nation.  

         So how exactly do we go about fixing this? In short, we can’t. Advertising companies are going to keep doing what’s worked for them and that’s completely understandable. Artists have grown used to this by now; it’s been going on for the past decade or so. However, this lack of income means that these people will work more diligently than they have before and that extra boom of content being released at the turn of the quarter keeps both the artist and the consumer satisfied.